Collecting data from Snapchat

Follow this guide to collect data from Snapchat and preview the data.

Understanding datastreams and authorizations

When you connect to Snapchat through Adverity, you authorize Adverity to access your account. Adverity stores this authorization information in an authorization, and stores the data collection configuration in a datastream.

You can create several datastreams using the same authorization. The datastreams collect information from the same source, with the same login credentials, with different configurations.

Prerequisites

Before you start collecting data from Snapchat, perform all of the following actions:

Creating a datastream using Snapchat

Connecting to Snapchat

To connect to Snapchat, follow these steps:

1. Select the workspace you work with in Adverity and then, in the platform navigation menu, click Datastreams.

2. In the top right corner, click + Create datastream.

3. Search for and click Snapchat.

4. Choose one of the following options:

   • Click Setup a new authorization and set up the new authorization with your own login credentials.

   • Click Send an access request to ask someone else to set up the new authorization. In the Email field, enter the email address of the person you want to ask to authorize the new authorization.

   • If you already have an authorization to Snapchat, choose an existing authorization.

5. Click Next.

6. In Set up or edit Ad Accounts, choose one of the following options:

   • Choose Grant access to all Ad Accounts, including those created in the future to allow Adverity to access all existing Ad Accounts and all Ad Accounts created in the future.

   • Choose Select specific Ad Accounts to which you want to grant access to determine the specific Ad Accounts that you want Adverity to access. Adverity will not automatically have access to Ad Accounts created in the future. You will need to grant Adverity access to Ad Accounts created in the future.

7. Click Next.

Choosing what data to collect

To choose what data to collect and customize the Snapchat datastream configuration, follow these steps:

1. Click Custom configuration.

2. Click Next.

3. (Optional) Rename your datastream.

4. In Organizations, Ad Accounts, Campaigns, Ad Squads, and Ads, select the organizations, ad accounts, campaigns, ad squads, and ads for which to collect data. If you do not select any items in a drop-down list, Adverity collects data for all items in the drop-down list.

5. In Report type, select the type of data to collect from Snapchat.

6. In Fields, change the list of fields that you want to see in your data extract.

7. Click Next.

Choosing where to transfer your data

To choose where to transfer your data, follow these steps:

1. To assign destinations to your datastream, select their checkboxes. For more information on destinations and their configuration settings, see Introduction to transferring data.

2. Click Next.

Collecting initial data

To collect the initial data, follow these steps:

1. Choose the time period for which data is collected.

2. Click Run fetch.

Previewing data collected from Snapchat

The fetch collects data from Snapchat which takes some time. The Overview page of the newly created datastream is now displayed. To preview the collected data, follow these steps:

1. In the All tasks tab, find the task at the top of the list, and click Show extracts.

2. Click the top hyperlink.

3. The data extract is displayed in a table containing the data that you have fetched.

What’s next?

After collecting data from Snapchat, harmonize your data so that it conforms with Adverity's unified naming and formatting conventions.