Snapchat connector reference

This reference explains in detail how to configure the Snapchat connector.

Prerequisites

Before you read this reference, perform all of the following actions:

Create a Snapchat datastream. For more information, see Collecting data from Snapchat.

Configuration

To configure the Snapchat connector, follow these steps:

Select the workspace you work with in Adverity and then, in the platform navigation menu, click Datastreams.

Select the Snapchat datastream.

In the top navigation panel, click Settings.
Fill in the following fields:
Granularity

Select the time interval in which to collect data. Choose one of the following time intervals:
- Day
- Hour
- Total
- Lifetime
If you select Hour, the time range of the fetch cannot be longer than 90 days.

Configuring attribution windows

An attribution window is the time period between a user swiping up on an ad and performing an action (such as a purchase or download) as a result of swiping up. In the Attribution Window section, configure the following fields to return attribution window data.

Swipe: In Swipe, select the attribution window for an ad. For example, select 1_DAY to view data for swipe impressions that led to an action within 24 hours after swiping up on an ad.
View: By default, when a user views an ad and does not swipe up, they enter a one-day attribution window in which actions made by that user on your website or app may be attributed to the ad which they viewed. In View, change the length of the non-swipe attribution window.