Snapchat
The table below gives information about all the data fields that you can import from Snapchat.
|
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|---|
|
|
ad_account_advertiser |
string |
Advertiser Name |
dimension |
|
|
|
ad_account_currency |
string |
Your ad account currency |
dimension |
|
|
|
ad_account_id |
string |
Ad Account ID |
dimension |
|
|
|
ad_account_name |
string |
Your ad account name |
dimension |
|
|
|
ad_account_timezone |
string |
Your ad accounts timezone |
dimension |
|
|
|
ad_account_type |
string |
Your ad account type |
dimension |
|
|
|
ad_id |
string |
The ID of your ad |
dimension |
|
|
|
ad_name |
string |
The name of your ad. |
dimension |
|
|
|
ad_review_status |
string |
The review status of your ad |
dimension |
|
|
|
ad_review_status_reason |
string |
Ad Review Status |
dimension |
|
|
|
ad_squad_bid |
string |
Ad Squad Bid |
dimension |
|
|
|
ad_squad_billing_event |
string |
Billing Event |
dimension |
|
|
|
ad_squad_daily_budget |
string |
Daily Budget |
dimension |
|
|
|
ad_squad_id |
string |
Ad squad ID |
dimension |
|
|
|
ad_squad_lifetime_budget_micro |
string |
Lifetime budget (micro-currency) |
dimension |
|
|
|
ad_squad_name |
string |
Ad Squad name |
dimension |
|
|
|
ad_squad_optimization_goal |
string |
Optimization Goal |
dimension |
|
|
|
ad_squad_placement |
string |
Placement |
dimension |
|
|
|
ad_squad_status |
string |
Ad Squad status |
dimension |
|
|
|
ad_squad_targeting |
string |
Targeting spec |
dimension |
|
|
|
ad_squad_type |
string |
Ad Squad Type |
dimension |
|
|
|
ad_status |
string |
Ad Status |
dimension |
|
|
|
ad_type |
string |
Ad Type |
dimension |
|
|
|
android_installs |
long |
# of Android App Installs |
metric |
|
|
|
android_installs_swipe_up |
long |
# of Android App Installs after Swipe Ups |
metric |
|
|
|
android_installs_view |
long |
# of Android App Installs (Viewthrough) |
metric |
|
|
|
attachment_avg_view_time_millis |
float |
Average Attachment View Time (milli-seconds) |
metric |
|
|
|
attachment_quartile_1 |
long |
Long Form Video Views to 25% |
metric |
|
|
|
attachment_quartile_2 |
long |
Long Form Video Views to 50% |
metric |
|
|
|
attachment_quartile_3 |
long |
Long Form Video Views to 75% |
metric |
|
|
|
attachment_total_view_time_millis |
float |
Total Attachment View Time (milli-seconds) |
metric |
|
|
|
attachment_view_completion |
long |
Long Form Video Views to completion |
metric |
|
|
|
avg_view_time_millis |
float |
Use avg_screen_time_millis instead. Average Top Snap view time per User Reached |
metric |
|
|
|
campaign_daily_budget_micro |
string |
Daily Budget |
dimension |
|
|
|
campaign_end_time |
string |
End Date of campaign |
dimension |
|
|
|
campaign_id |
string |
Campaign ID |
dimension |
|
|
|
campaign_lifetime_spend_cap_micro |
string |
Lifetime spend cap for the campaign (microcurrency) |
dimension |
|
|
|
campaign_measurement_spec |
string |
The apps to be tracked for this campaign |
dimension |
|
|
|
campaign_name |
string |
Campaign Name |
dimension |
|
|
|
campaign_objective |
string |
Objective of the Campaign |
dimension |
|
|
|
campaign_start_time |
string |
Start time |
dimension |
|
|
|
campaign_status |
string |
Campaign status |
dimension |
|
|
|
conversion_add_billing |
long |
# of attributed “ADD_BILLING” conversion events |
metric |
|
|
|
conversion_add_billing_swipe_up |
long |
# of attributed “ADD_BILLING” conversion events after Swipe Up |
metric |
|
|
|
conversion_add_billing_view |
long |
# of attributed “ADD_BILLING” conversion events (Viewthrough) |
metric |
|
|
|
conversion_add_cart |
long |
# of attributed “ADD_CART” conversion events |
metric |
|
|
|
conversion_add_cart_swipe_up |
long |
# of attributed “ADD_CART” conversion events after Swipe Up |
metric |
|
|
|
conversion_add_cart_view |
long |
# of attributed “ADD_CART” conversion events (Viewthrough) |
metric |
|
|
|
conversion_app_opens |
long |
# of attributed “APP_OPEN” conversion events |
metric |
|
|
|
conversion_app_opens_swipe_up |
long |
# of attributed “APP_OPEN” conversion events after Swipe Up |
metric |
|
|
|
conversion_app_opens_view |
long |
# of attributed “APP_OPEN” conversion events (Viewthrough) |
metric |
|
|
|
conversion_level_completes |
long |
# of attributed “LEVEL_COMPLETE” conversion events |
metric |
|
|
|
conversion_level_completes_swipe_up |
long |
# of attributed “LEVEL_COMPLETE” conversion events after Swipe Up |
metric |
|
|
|
conversion_level_completes_view |
long |
# of attributed “LEVEL_COMPLETE” conversion events (Viewthrough) |
metric |
|
|
|
conversion_page_views |
long |
# of attributed “PAGE_VIEW” conversion events |
metric |
|
|
|
conversion_page_views_swipe_up |
long |
# of attributed “PAGE_VIEW” conversion events after Swipe Up |
metric |
|
|
|
conversion_page_views_view |
long |
# of attributed “PAGE_VIEW” conversion events (Viewthrough) |
metric |
|
|
|
conversion_purchases |
long |
# of attributed “PURCHASE” conversion events |
metric |
|
|
|
conversion_purchases_swipe_up |
long |
# of attributed “PURCHASE” conversion events after Swipe Up |
metric |
|
|
|
conversion_purchases_value |
currency |
Value of attributed “PURCHASE” conversion events (microcurrency in Ad Account’s currency) |
metric |
|
|
|
conversion_purchases_value_swipe_up |
currency |
Value of attributed “PURCHASE” conversion events (microcurrency in Ad Account’s currency) after Swipe Up |
metric |
|
|
|
conversion_purchases_value_view |
currency |
Value of attributed “PURCHASE” conversion events (microcurrency in Ad Account’s currency) (Viewthrough) |
metric |
|
|
|
conversion_purchases_view |
long |
# of attributed “PURCHASE” conversion events (Viewthrough) |
metric |
|
|
|
conversion_save |
long |
# of attributed “SAVE” conversion events |
metric |
|
|
|
conversion_save_swipe_up |
long |
# of attributed “SAVE” conversion events after Swipe Up |
metric |
|
|
|
conversion_save_view |
long |
# of attributed “SAVE” conversion events (Viewthrough) |
metric |
|
|
|
conversion_searches |
long |
# of attributed “SEARCH” conversion events |
metric |
|
|
|
conversion_searches_swipe_up |
long |
# of attributed “SEARCH” conversion events after Swipe Up |
metric |
|
|
|
conversion_searches_view |
long |
# of attributed “SEARCH” conversion events (Viewthrough) |
metric |
|
|
|
conversion_sign_ups |
long |
# of attributed “SIGN_UP” conversion events |
metric |
|
|
|
conversion_sign_ups_swipe_up |
long |
# of attributed “SIGN_UP” conversion events after Swipe Up |
metric |
|
|
|
conversion_sign_ups_view |
long |
# of attributed “SIGN_UP” conversion events (Viewthrough) |
metric |
|
|
|
conversion_start_checkout |
long |
# of attributed “START_CHECKOUT” conversion events |
metric |
|
|
|
conversion_start_checkout_swipe_up |
long |
# of attributed “START_CHECKOUT” conversion events after Swipe Up |
metric |
|
|
|
conversion_start_checkout_view |
long |
# of attributed “START_CHECKOUT” conversion events (Viewthrough) |
metric |
|
|
|
conversion_view_content |
long |
# of attributed “VIEW_CONTENT” conversion events |
metric |
|
|
|
conversion_view_content_swipe_up |
long |
# of attributed “VIEW_CONTENT” conversion events after Swipe Up |
metric |
|
|
|
conversion_view_content_view |
long |
# of attributed “VIEW_CONTENT” conversion events (Viewthrough) |
metric |
|
|
|
creative_ad_product |
string |
Type of Ad Product |
dimension |
|
|
|
creative_brand_name |
string |
Brand Name |
dimension |
|
|
|
creative_call_to_action |
string |
Call to Action |
dimension |
|
|
|
creative_headline |
string |
Headline (displayed under brand name) |
dimension |
|
|
|
creative_id |
string |
Creative ID |
dimension |
|
|
|
creative_name |
string |
Creative name |
dimension |
|
|
|
creative_playback_type |
string |
Specifies whether the creatives within the composite auto-advance or loop |
dimension |
|
|
|
creative_preview_creative_id |
string |
ID of the preview creative |
dimension |
|
|
|
creative_shareable |
string |
Allow Users to Share with Friends |
dimension |
|
|
|
creative_top_snap_crop_position |
string |
Top Snap Crop Position |
dimension |
|
|
|
creative_top_snap_media_id |
string |
Top Snap Media ID |
dimension |
|
|
|
creative_type |
string |
Creative Type |
dimension |
|
|
|
impressions |
long |
Impression Count |
metric |
|
|
|
ios_installs |
long |
# of iOS App Installs |
metric |
|
|
|
ios_installs_swipe_up |
long |
# of iOS App Installs after Swipe up |
metric |
|
|
|
ios_installs_view |
long |
# of iOS App Installs (Viewthrough) |
metric |
|
|
|
media_download_link |
string |
URL to Media File |
dimension |
|
|
|
media_id |
string |
Media ID |
dimension |
|
|
|
media_name |
string |
Media name |
dimension |
|
|
|
media_status |
string |
Media Status |
dimension |
|
|
|
media_type |
string |
Media Type |
dimension |
|
|
|
organization_id |
string |
Organization ID |
dimension |
|
|
|
organization_name |
string |
Organization name |
dimension |
|
|
|
quartile_1 |
long |
Video Views to 25% |
metric |
|
|
|
quartile_2 |
long |
Video Views to 50% |
metric |
|
|
|
quartile_3 |
long |
Video Views to 75% |
metric |
|
|
|
screen_time_millis |
float |
Total Time Spent on top Snap Ad (milliseconds) |
metric |
|
|
|
spend |
currency |
Amount Spent (micro-currency) |
metric |
|
|
|
swipe_up_percent |
percentag |
% of Impressions that Swiped-Up |
metric |
|
|
|
swipes |
long |
Swipe-Up Count |
metric |
|
|
|
total_installs |
long |
Total # of App Installs |
metric |
|
|
|
total_installs_swipe_up |
long |
Total # of App Installs after Swipe Up |
metric |
|
|
|
total_installs_view |
long |
Total # of App Installs (Viewthrough) |
metric |
|
|
|
video_views |
long |
The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap |
metric |
|
|
|
view_completion |
long |
Video Views to completion |
metric |
|
|
|
view_time_millis |
float |
Use screen_time_millis instead. Total Time Spent on top Snap Ad (milliseconds) |
metric |
|