Collecting data from Nielsen DAR

Follow this guide to collect data from Nielsen DAR and preview the data.

Introduction

This guide explains how to collect data from Nielsen DAR and preview the data.

This guide does not cover the whole functionality of the Nielsen DAR connector. For more information on all features of the Nielsen DAR connector, see Nielsen DAR connector reference.

For more information on the data fields that you can collect from Nielsen DAR, see List of supported fields.

Understanding datastreams and authorizations

When you connect to Nielsen DAR through Adverity, you authorize Adverity to access your account. Adverity stores this authorization information in an authorization, and stores the data collection configuration in a datastream.

You can create several datastreams using the same authorization. The datastreams collect information from the same source, with the same login credentials, with different configurations.

Limitations

Collecting data from Nielsen DAR comes with the following limitations:

There are certain limitations when collecting data in a time range from Nielsen DAR. Data created today or yesterday cannot be collected, and the data extracts for these days would be empty. The length of the campaign also determines the date range in which you can collect data. For more information on these limitations, see Nielsen DAR connector reference.

For the report type Campaign Site Placement Reference, you can only collect data for a maximum of 200 campaigns.

Creating a datastream using Nielsen DAR

Connecting to Nielsen DAR

To connect to Nielsen DAR, follow these steps:

  1. Select the workspace you work with in Adverity and then, in the platform navigation menu, click Datastreams.

  2. In the top right corner, click + Create datastream.

  3. Search for and click Nielsen DAR.

  4. Choose one of the following options:

    • Click Setup a new authorization and set up the new authorization with your own login credentials.

    • Click Send an access request to ask someone else to set up the new authorization. In the Email field, enter the email address of the person you want to ask to authorize the new authorization.

    • If you already have an authorization to Nielsen DAR, choose an existing authorization.

  1. Click Next.

Choosing what data to collect

To choose what data to collect and customize the Nielsen DAR datastream configuration, follow these steps:

  1. Click Custom configuration.

  1. Click Next.

  1. (Optional) Rename your datastream.

  1. In Report type, select the type of data to collect from Nielsen DAR. The selected report type determines the additional fields to populate. By default, the report type Campaign Data Exposure is selected. The rest of this guide outlines the additional fields for this report type.

  1. In Advertisers, Campaigns and Countries, select the advertisers, campaigns and countries for which to collect data. If you do not select any items in a drop-down list, Adverity collects data for all items in the drop-down list.

  1. In Dimensions and Metrics, change the list of fields that you want to see in your data extract.

  1. In Granularity, select the time unit in which you want to retrieve your data. The length of the campaign selected in the Campaign field determines the available options in this field. To collect data for the whole campaign, select Lifetime. For more information, see Nielsen DAR connector reference.

  2. In Audience qualifier, select the demographics on which you want to collect data. If you do not select any demographics, Adverity collects data for all demographics.

  1. Click Next.

Choosing where to transfer your data

To choose where to transfer your data, follow these steps:

  1. To assign destinations to your datastream, select their checkboxes. For more information on destinations and their configuration settings, see Introduction to transferring data.

  1. Click Next.

Collecting initial data

To collect the initial data, follow these steps:

  1. Choose the time period for which data is collected.

  1. Click Run fetch.

Previewing data collected from Nielsen DAR

The fetch collects data from Nielsen DAR which takes some time. The Overview page of the newly created datastream is now displayed. To preview the collected data, follow these steps:

  1. In the All tasks tab, find the task at the top of the list, and click Show extracts.

  2. Click the top hyperlink.

  3. The data extract is displayed in a table containing the data that you have fetched.

What’s next?

After collecting data from Nielsen DAR, harmonize your data so that it conforms with Adverity's unified naming and formatting conventions.