Nielsen DAR
The table below gives information about all the data fields that you can import from Nielsen DAR.
|
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|---|
|
|
advertiserId |
string |
ID of the advertiser |
dimension |
|
|
|
advertiserName |
string |
Name of the advertiser |
dimension |
|
|
|
brandId |
string |
ID of the brand |
dimension |
|
|
|
brandName |
string |
Name of the Brand |
dimension |
|
|
|
campaignDataDate |
string |
Date of campaign data |
dimension |
|
|
|
campaignEndDate |
string |
End Date of the campaign |
dimension |
|
|
|
campaignId |
string |
ID of campaign |
dimension |
|
|
|
campaignName |
string |
Name of the campaign |
dimension |
|
|
|
campaignStartDate |
string |
Start Date of the campaign |
dimension |
|
|
|
country |
string |
Name of the country |
dimension |
|
|
|
countryCode |
string |
Code of the Country |
dimension |
|
|
|
demoGroupAlphaCode |
string |
Alpha Code of the demoGroup |
dimension |
|
|
|
demoGroupEndAge |
string |
End Age of demoGroup |
dimension |
|
|
|
demoGroupGender |
string |
Gender of demoGroup |
dimension |
|
|
|
demoGroupId |
string |
demo Group ID |
dimension |
|
|
|
demoGroupStartAge |
string |
Start Age of demoGroup |
dimension |
|
|
|
demoId |
string |
Demo ID |
dimension |
|
|
|
impressions |
long |
number of impressions |
metric |
|
|
|
measuredRateAverage |
long |
Average number of measured Rate |
metric |
|
|
|
mediaType |
string |
media Type |
dimension |
|
|
|
outOfViewImpressions |
long |
Number of out of View Impressions |
metric |
|
|
|
outOfViewImpressionsPercentage |
float |
Percentage of out of View Impressions |
metric |
|
|
|
platformId |
string |
ID of the platform |
dimension |
|
|
|
platformName |
string |
Name of the platform |
dimension |
|
|
|
reach |
long |
Number of reach |
metric |
|
|
|
siteId |
string |
Site ID |
dimension |
|
|
|
siteName |
string |
Name of the site |
dimension |
|
|
|
siteURL |
string |
site URL |
dimension |
|
|
|
sivtImpressions |
long |
Number of impressions of sophisticated Invalid Traffic |
metric |
|
|
|
sivtImpressionsPercentage |
float |
Percentage of impressions of sophisticated Invalid Traffic |
metric |
|
|
|
targetDemo |
string |
Target Demo |
dimension |
|
|
|
targetEndAge |
string |
Target End Age |
dimension |
|
|
|
targetStartAge |
string |
Target Start Age |
dimension |
|
|
|
undeterminedImpressions |
long |
Number of undetermined impressions |
metric |
|
|
|
undeterminedImpressionsPercentage |
float |
Percentage of undetermined Impressions |
metric |
|
|
|
universeEstimate |
float |
Universe estimate |
metric |
|
|
|
viewableImpressions |
long |
number of Viewable impressions |
metric |
|
|
|
viewableImpressionsPercentage |
float |
Percentage of Viewable Impressions |
metric |
|
|
|
viewableRateAverage |
long |
Average number of viewable Rate |
metric |
|
|
|
viewableReach |
long |
Total number of people who viewed |
metric |
|