Sizmek SAS
The table below gives information about all the data fields that you can import from Sizmek SAS.
|
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|---|
|
|
Account ID |
string |
Account ID |
dimension |
|
|
|
Actual Delivery |
float |
Actual Delivery |
metric |
|
|
|
Ad Average Duration (Sec) |
float |
Ad Average Duration (Sec) |
metric |
|
|
|
Ad Replayed |
long |
Ad Replayed |
metric |
|
|
|
Ad Replayed Rate |
percentage |
Ad Replayed Rate |
metric |
|
|
|
Ad Request |
long |
Ad Request |
metric |
|
|
|
Ad Start |
long |
Ad Start |
metric |
|
|
|
Ad Start Rate |
percentage |
Ad Start Rate |
metric |
|
|
|
Adjusted Recordable Rate (IAB) |
percentage |
Adjusted Recordable Rate (IAB) |
metric |
|
|
|
Advertiser Device ID |
string |
Advertiser Device ID |
dimension |
|
|
|
Advertiser Device Type |
string |
Advertiser Device Type |
dimension |
|
|
|
Advertiser ID |
string |
Advertiser ID |
dimension |
|
|
|
Advertiser Name |
string |
Advertiser Name |
dimension |
|
|
|
Area Code |
string |
Area Code |
dimension |
|
|
|
Audience ID |
string |
Audience ID |
dimension |
|
|
|
Auto-Initiated Expansion Rate |
percentage |
Auto-Initiated Expansion Rate |
metric |
|
|
|
Auto-Initiated Expansions |
long |
Auto-Initiated Expansions |
metric |
|
|
|
Average Frequency |
float |
Average Frequency |
metric |
|
|
|
Average Video Percentage Complete (%) |
float |
Average Video Percentage Complete (%) |
metric |
|
|
|
Average Video Time Complete (Sec) |
float |
Average Video Time Complete (Sec) |
metric |
|
|
|
Average Viewability Duration (Advertiser) |
float |
Average Viewability Duration (Advertiser) |
metric |
|
|
|
Average Viewability Duration (Agency) |
float |
Average Viewability Duration (Agency) |
metric |
|
|
|
Average Viewable Screen Share |
float |
Average Viewable Screen Share |
metric |
|
|
|
Average Viewable Surface Area |
float |
Average Viewable Surface Area |
metric |
|
|
|
Billing Impressions |
long |
Billing Impressions |
metric |
|
|
|
Brand ID |
string |
Brand ID |
dimension |
|
|
|
Browser ID |
string |
Browser ID |
dimension |
|
|
|
CTR |
percentage |
CTR |
metric |
|
|
|
Campaign ID |
string |
Campaign ID |
dimension |
|
|
|
City ID |
string |
City ID |
dimension |
|
|
|
Click To Conversion Rate |
percentage |
Click To Conversion Rate |
metric |
|
|
|
Clicks (Gross) |
long |
Clicks (Gross) |
metric |
|
|
|
Clicks (SIVT) |
long |
Clicks (SIVT) |
metric |
|
|
|
Clicks (Total Net) |
long |
Clicks (Total Net) |
metric |
|
|
|
Conversion Activity ID |
string |
Conversion Activity ID |
dimension |
|
|
|
Conversion Date |
string |
Conversion Date |
dimension |
|
|
|
Conversion ID |
string |
Conversion ID |
dimension |
|
|
|
Conversion Revenue |
currency |
Conversion Revenue |
metric |
|
|
|
Country Code |
string |
Country Code |
dimension |
|
|
|
Custom Interaction Average Duration (Sec) |
float |
Custom Interaction Average Duration (Sec) |
metric |
|
|
|
Custom Interaction Rate |
percentage |
Custom Interaction Rate |
metric |
|
|
|
DMA ID |
string |
DMA ID |
dimension |
|
|
|
Default Clicks |
long |
Default Clicks |
metric |
|
|
|
Default Impressions |
long |
Default Impressions |
metric |
|
|
|
Default Interactions From Tracked Ads |
long |
Default Interactions From Tracked Ads |
metric |
|
|
|
Default Tracked Ads |
long |
Default Tracked Ads |
metric |
|
|
|
Delivery Group ID |
string |
Delivery Group ID |
dimension |
|
|
|
Delivery Rate |
percentage |
Delivery Rate |
metric |
|
|
|
Device Type |
string |
Device Type |
dimension |
|
|
|
Dwell Average Duration (Sec) |
float |
Dwell Average Duration (Sec) |
metric |
|
|
|
Dwell Rate |
percentage |
Dwell Rate |
metric |
|
|
|
ECPA |
currency |
ECPA |
metric |
|
|
|
ECPC |
currency |
ECPC |
metric |
|
|
|
ECPCV |
currency |
ECPCV |
metric |
|
|
|
ECPE |
currency |
ECPE |
metric |
|
|
|
ECPM |
currency |
ECPM |
metric |
|
|
|
ECPV |
currency |
ECPV |
metric |
|
|
|
Entity ID |
string |
Entity ID |
dimension |
|
|
|
Entity ID |
string |
Entity ID |
dimension |
|
|
|
Environment |
string |
Environment |
dimension |
|
|
|
Event Date |
string |
Event Date |
dimension |
|
|
|
Event Type ID |
string |
Event Type ID |
dimension |
|
|
|
Event Type ID |
string |
Event Type ID |
dimension |
|
|
|
Expansion Average Duration (Sec) |
float |
Expansion Average Duration (Sec) |
metric |
|
|
|
Expected Delivery |
float |
Expected Delivery |
metric |
|
|
|
Hard Stop Impressions |
long |
Hard Stop Impressions |
metric |
|
|
|
IP |
string |
IP |
dimension |
|
|
|
Impression Type ID |
string |
Impression Type ID |
dimension |
|
|
|
Impressions (Gross) |
long |
Impressions (Gross) |
metric |
|
|
|
Impressions (SIVT) |
long |
Impressions (SIVT) |
metric |
|
|
|
Impressions (Total Net) |
long |
Impressions (Total Net) |
metric |
|
|
|
Impressions With A Specific Custom Interaction |
long |
Impressions With A Specific Custom Interaction |
metric |
|
|
|
Impressions With A Specific Custom Interaction Rate |
long |
Impressions With A Specific Custom Interaction Rate |
metric |
|
|
|
Impressions With A Specific User-Initiated Panel Expansion |
long |
Impressions With A Specific User-Initiated Panel Expansion |
metric |
|
|
|
Impressions With A Specific User-Initiated Panel Expansion Rate |
percentage |
Impressions With A Specific User-Initiated Panel Expansion Rate |
metric |
|
|
|
Impressions With A Specific Video Asset |
long |
Impressions With A Specific Video Asset |
metric |
|
|
|
Impressions With Any User-Initiated Panel Expansion |
long |
Impressions With Any User-Initiated Panel Expansion |
metric |
|
|
|
Impressions With Any User-Initiated Panel Expansion Rate |
percentage |
Impressions With Any User-Initiated Panel Expansion Rate |
metric |
|
|
|
Impressions With Dwell |
long |
Impressions With Dwell |
metric |
|
|
|
Impressions With Interaction |
long |
Impressions With Interaction |
metric |
|
|
|
Impressions With Swipe |
long |
Impressions With Swipe |
metric |
|
|
|
Impressions With Video Start |
long |
Impressions With Video Start |
metric |
|
|
|
Interaction Average Duration (Sec) |
float |
Interaction Average Duration (Sec) |
metric |
|
|
|
Interaction Date |
string |
Interaction Date |
dimension |
|
|
|
Interaction ID |
string |
Interaction ID |
dimension |
|
|
|
Interaction Rate |
percentage |
Interaction Rate |
metric |
|
|
|
Mobile Device |
string |
Mobile Device |
dimension |
|
|
|
Non Viewable Percentage (Total Served) |
percentage |
Non Viewable Percentage (Total Served) |
metric |
|
|
|
Non-Recordable Impressions |
long |
Non-Recordable Impressions |
metric |
|
|
|
Non-Recordable Impressions Rate |
percentage |
Non-Recordable Impressions Rate |
metric |
|
|
|
Non-Viewable Impression Rate (IAB) |
percentage |
Non-Viewable Impression Rate (IAB) |
metric |
|
|
|
Non-Viewable Impressions (IAB) |
long |
Non-Viewable Impressions (IAB) |
metric |
|
|
|
OS Code |
string |
OS Code |
dimension |
|
|
|
Ordered Units |
long |
Ordered Units |
metric |
|
|
|
PCP |
string |
PCP |
dimension |
|
|
|
Placement ID |
string |
Placement ID |
dimension |
|
|
|
Placement ID |
string |
Placement ID |
dimension |
|
|
|
Post Click Conversion Rate |
percentage |
Post Click Conversion Rate |
metric |
|
|
|
Post Click Conversions |
long |
Post Click Conversions |
metric |
|
|
|
Post Click Impulse Conversions |
long |
Post Click Impulse Conversions |
metric |
|
|
|
Post Click Latent Conversions |
long |
Post Click Latent Conversions |
metric |
|
|
|
Post Impression Conversion Rate |
percentage |
Post Impression Conversion Rate |
metric |
|
|
|
Post Impression Conversions |
long |
Post Impression Conversions |
metric |
|
|
|
Post Impression Impulse Conversions |
long |
Post Impression Impulse Conversions |
metric |
|
|
|
Post Impression Latent Conversions |
long |
Post Impression Latent Conversions |
metric |
|
|
|
ROAS |
percentage |
ROAS |
metric |
|
|
|
ROI |
percentage |
ROI |
metric |
|
|
|
Recordable Impressions Rate |
percentage |
Recordable Impressions Rate |
metric |
|
|
|
Referrer |
string |
Referrer |
dimension |
|
|
|
SIVT Measurable Impressions |
long |
SIVT Measurable Impressions |
metric |
|
|
|
Search Campaign ID |
string |
Search Campaign ID |
dimension |
|
|
|
Search MatchType |
string |
Search MatchType |
dimension |
|
|
|
Search Position |
string |
Search Position |
dimension |
|
|
|
Site Activity ID |
string |
Site Activity ID |
dimension |
|
|
|
Site Activity Referral Domain |
string |
Site Activity Referral Domain |
dimension |
|
|
|
Site Activity Time |
string |
Site Activity Time |
dimension |
|
|
|
Site ID |
string |
Site ID |
dimension |
|
|
|
Site ID |
string |
Site ID |
dimension |
|
|
|
Swipe Rate |
percentage |
Swipe Rate |
metric |
|
|
|
Total Conversions |
long |
Total Conversions |
metric |
|
|
|
Total Conversions Rate |
percentage |
Total Conversions Rate |
metric |
|
|
|
Total Custom Interactions |
long |
Total Custom Interactions |
metric |
|
|
|
Total Expansion Rate |
percentage |
Total Expansion Rate |
metric |
|
|
|
Total Expansions |
long |
Total Expansions |
metric |
|
|
|
Total Interactions |
long |
Total Interactions |
metric |
|
|
|
Total Media Cost |
currency |
Total Media Cost |
metric |
|
|
|
Total Profit |
currency |
Total Profit |
metric |
|
|
|
Total Recordable Impressions |
long |
Total Recordable Impressions |
metric |
|
|
|
Total Swipes |
long |
Total Swipes |
metric |
|
|
|
Total Viewable Impressions (Advertiser) |
long |
Total Viewable Impressions (Advertiser) |
metric |
|
|
|
Total Viewable Impressions (Agency) |
long |
Total Viewable Impressions (Agency) |
metric |
|
|
|
Total Viewable Impressions (IAB) |
long |
Total Viewable Impressions (IAB) |
metric |
|
|
|
Unique Clicks |
long |
Unique Clicks |
metric |
|
|
|
Unique Impressions |
long |
Unique Impressions |
metric |
|
|
|
Unique Interacting Users |
long |
Unique Interacting Users |
metric |
|
|
|
Unique Video Users |
long |
Unique Video Users |
metric |
|
|
|
User-Initiated Expansion Rate |
percentage |
User-Initiated Expansion Rate |
metric |
|
|
|
User-Initiated Expansions |
long |
User-Initiated Expansions |
metric |
|
|
|
Video 25% Played Rate |
percentage |
Video 25% Played Rate |
metric |
|
|
|
Video 25% Viewable |
float |
Video 25% Viewable |
metric |
|
|
|
Video 25% Viewable Rate |
percentage |
Video 25% Viewable Rate |
metric |
|
|
|
Video 50% Played Rate |
percentage |
Video 50% Played Rate |
metric |
|
|
|
Video 50% Viewable |
float |
Video 50% Viewable |
metric |
|
|
|
Video 50% Viewable Rate |
percentage |
Video 50% Viewable Rate |
metric |
|
|
|
Video 75% Played Rate |
percentage |
Video 75% Played Rate |
metric |
|
|
|
Video 75% Viewable |
float |
Video 75% Viewable |
metric |
|
|
|
Video 75% Viewable Rate |
percentage |
Video 75% Viewable Rate |
metric |
|
|
|
Video Asset Duration Counter |
float |
Video Asset Duration Counter |
metric |
|
|
|
Video Asset Duration Value |
float |
Video Asset Duration Value |
metric |
|
|
|
Video Average Duration (Sec) |
float |
Video Average Duration (Sec) |
metric |
|
|
|
Video Engaged View Rate |
percentage |
Video Engaged View Rate |
metric |
|
|
|
Video Full Screen Asset Duration Value |
float |
Video Full Screen Asset Duration Value |
metric |
|
|
|
Video Full Screen Ended |
long |
Video Full Screen Ended |
metric |
|
|
|
Video Full Screen Ended Rate |
percentage |
Video Full Screen Ended Rate |
metric |
|
|
|
Video Full Screen Muted |
long |
Video Full Screen Muted |
metric |
|
|
|
Video Full Screen Muted Rate |
percentage |
Video Full Screen Muted Rate |
metric |
|
|
|
Video Full Screen Paused |
long |
Video Full Screen Paused |
metric |
|
|
|
Video Full Screen Paused Rate |
percentage |
Video Full Screen Paused Rate |
metric |
|
|
|
Video Full Screen Started |
long |
Video Full Screen Started |
metric |
|
|
|
Video Full Screen Started Rate |
percentage |
Video Full Screen Started Rate |
metric |
|
|
|
Video Fully Played |
long |
Video Fully Played |
metric |
|
|
|
Video Fully Played Rate |
percentage |
Video Fully Played Rate |
metric |
|
|
|
Video Fully Viewable |
float |
Video Fully Viewable |
metric |
|
|
|
Video Fully Viewable Rate |
percentage |
Video Fully Viewable Rate |
metric |
|
|
|
Video Muted |
long |
Video Muted |
metric |
|
|
|
Video Muted Rate |
percentage |
Video Muted Rate |
metric |
|
|
|
Video Non-Skipped |
long |
Video Non-Skipped |
metric |
|
|
|
Video Non-Skipped Rate |
percentage |
Video Non-Skipped Rate |
metric |
|
|
|
Video Paused |
long |
Video Paused |
metric |
|
|
|
Video Paused Rate |
percentage |
Video Paused Rate |
metric |
|
|
|
Video Played 25% |
long |
Video Played 25% |
metric |
|
|
|
Video Played 50% |
long |
Video Played 50% |
metric |
|
|
|
Video Played 75% |
long |
Video Played 75% |
metric |
|
|
|
Video Played With Sound |
long |
Video Played With Sound |
metric |
|
|
|
Video Played With Sound Rate |
percentage |
Video Played With Sound Rate |
metric |
|
|
|
Video Replayed |
long |
Video Replayed |
metric |
|
|
|
Video Replayed Rate |
percentage |
Video Replayed Rate |
metric |
|
|
|
Video Skipped |
long |
Video Skipped |
metric |
|
|
|
Video Skipped Rate |
percentage |
Video Skipped Rate |
metric |
|
|
|
Video Started |
long |
Video Started |
metric |
|
|
|
Video Started Rate |
percentage |
Video Started Rate |
metric |
|
|
|
Video UnMute |
float |
Video UnMute |
metric |
|
|
|
Video UnMute Rate |
percentage |
Video UnMute Rate |
metric |
|
|
|
Viewable Impressions (SIVT) |
long |
Viewable Impressions (SIVT) |
metric |
|
|
|
Viewable Impressions Rate (Advertiser) |
percentage |
Viewable Impressions Rate (Advertiser) |
metric |
|
|
|
Viewable Impressions Rate (Agency) |
percentage |
Viewable Impressions Rate (Agency) |
metric |
|
|
|
Viewable Impressions Rate (IAB) |
percentage |
Viewable Impressions Rate (IAB) |
metric |
|
|
|
Viewable Percentage (Total Served) |
percentage |
Viewable Percentage (Total Served) |
metric |
|