Google Ads Keyword Planner
The table below gives information about all the data fields that you can import from Google Ads Keyword Planner.
|
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|---|
|
Report Date |
|
date |
The date formatted as yyyy-MM-dd. |
dimension |
|
|
Client Customer Id |
|
string |
The ID of the Customer. |
dimension |
|
|
Client Customer Name |
|
string |
The descriptive name of the Customer |
dimension |
|
|
|
averageCpc |
currency |
The total cost of all clicks divided by the total number of clicks received. |
metric |
|
|
|
averageCpcDeviation |
currency |
Deviation of Cost per Click |
metric |
|
|
|
averagePosition |
float |
Your ad's position relative to those of other advertisers. |
metric |
|
|
|
averagePositionDeviation |
float |
Deviation of Average Position |
metric |
|
|
|
clickThroughRate |
percentage |
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions) |
metric |
|
|
|
clickThroughRateDeviation |
percentage |
Deviation of Click Through Rate |
metric |
|
|
|
clicksPerDay |
long |
The number of clicks. |
metric |
|
|
|
clicksPerDayDeviation |
float |
Deviation of Clicks per Day |
metric |
|
|
|
impressionsPerDay |
long |
Count of how often your ad has appeared on a search results page or website on the Google Network. |
metric |
|
|
|
impressionsPerDayDeviation |
float |
Deviation of Impressions per Day |
metric |
|
|
|
keyword |
string |
Text of the keyword |
dimension |
|
|
|
totalCost |
currency |
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
metric |
|
|
|
totalCostDeviation |
currency |
Deviation of Costs |
metric |
|