Convert

conversion_rate

float

Conversion rate

metric

conversion_rate_change

float

The difference in percentage between conversion rate of this variation and the one of baseline

metric

conversion_rate_interval

float

The estimated conversion rate interval represented by the value that needs to be added/substracted from the conversion rate in order to obtain the interval

metric

conversions

long

Number of recorded conversions for the variation

metric

experience_description

string

The description given by the user for the experience. It could be for instance a memo on what the experience is willing to achieve

dimension

experience_end_date

string

Experience end date

dimension

experience_end_time

string

The timestamp of the moment when the experience was stopped (it's 0 if it wasn't stopped yet)

dimension

experience_name

string

Experience's name

dimension

experience_start_date

string

Experience start date

dimension

experience_start_time

string

The timestamp of the moment when the experience was first started (it's 0 if it wasn't started yet)

dimension

experience_status

string

The status of the experience

dimension

experience_type

string

The type of the experience

dimension

goal_description

string

Goal description

dimension

goal_id

string

The ID of the goal; it should be ommited when creating a new goal

dimension

goal_name

string

A name given to the goal to identify it easily

dimension

goal_type

string

The goal type. For DOM_intraction type the name dom_interaction would be filled with both event and selector of DOM element to trigger goal

dimension

is_baseline

string

Flag that indicates whether this audience behaves as a segment or not. When it behaves like a segment visitor will be placed into this segment the first time the rules are matched and will stay there for the rest of the browsing

dimension

project_account_id

string

The unique ID of the account under which this project is created. Account ID is also part of the tracking snippet

dimension

project_created_at

string

Date in Y-m-d format of project creation.

dimension

project_description

string

Project's description

dimension

project_name

string

Name of the project.

dimension

project_status

string

The project's status: active or inactive or suspended.

dimension

project_websites

string

The list of websites included in this project.

dimension

revenue_data_confidence

float

Revenue data confidence

metric

revenue_per_visitor_change

float

Revenue per visitor change

metric

revenue_per_visitor_estimation_interval

float

Value that needs to be added/substracted from the revenue_per_visitor in order to get the margins of the error interval

metric

revenue_per_visitors

float

Revenue per visitors

metric

statistically_significant

float

Statistically significant

metric

total_revenue_variation

float

Total revenue variation

metric

variation_id

string

Variation id

dimension

variation_name

string

Variation name

dimension

variation_status

string

Variation status

dimension

variations

string

The array containing report data for each variation of the experiment

dimension

variations_confidence

float

Variations confidence

metric

visitors

long

Number of recorded visitors for the variation

metric