Appsflyer

ARPU

float

Average revenue per user.

metric

Ad

string

Facebook info is also included.

dimension

Ad ID

string

Facebook info is also included.

dimension

Ad Type

string

Type of ad.

dimension

Adset

string

Facebook info is also included.

dimension

Adset ID

string

ID of the Facebook adset.

dimension

Advertising ID

string

The advertising ID is a user-resettable unique anonymous ID for advertising provided by Google Play services.

dimension

Agency/PMD (af_prt)

string

The name of the agency.

dimension

Android ID

string

Android device ID.

dimension

App ID

string

ID of the app. For iOS: id123456789. For Android: com.appsflyer.referrersender

dimension

App Name

string

Name of the app.

dimension

App Version

string

Version of the app.

dimension

AppsFlyer ID

string

Unique Installation identifier.

dimension

Attributed Touch Time

datetime

The time of the touch we attributed to. Format mm/dd/yyyy hh:mm:ss PM/AM.

dimension

Attributed Touch Type

string

The type of the touch we attributed to (could be click / impression / TV / pre-installed).

dimension

Attribution Lookback

string

The amount of time that can pass between an ad and an install beyond which the app install will not be attributed to that campaign.

dimension

Average aCPI

float

Average Advanced Configuration and Power Interface.

metric

Bundle ID

string

Identification to match either a single app or a group of apps (for iOS).

dimension

CTR

float

Number of clicks devided by impressions.

metric

Campaign

string

Campaign name for special integrations (e.g. Facebook) returns via API and not via link.

dimension

Campaign (c)

string

Campaign name.

dimension

Campaign ID

string

Campaign ID.

dimension

Carrier

string

Carrier name.

dimension

Channel

string

Channel of the media source.

dimension

City

string

The most granular location of the user based on the device IP. Usually the value holds a city name but it can also be districts boroughs etc. which are more accurate.

dimension

Clicks

long

Number of clicks.

metric

Contributor 1 Campaign

string

Campaign of the contributor.

dimension

Contributor 1 Media Source

string

Media Source of the contributor.

dimension

Contributor 1 Partner

string

Agency or PMD - always converted to lowercase.

dimension

Contributor 1 Touch Time

string

The time of the touch.

dimension

Contributor 1 Touch Type

string

The type of the touch.

dimension

Contributor 2 Campaign

string

Campaign of the contributor.

dimension

Contributor 2 Media Source

string

Media Source of the contributor.

dimension

Contributor 2 Partner

string

Agency or PMD - always converted to lowercase.

dimension

Contributor 2 Touch Time

string

The time of the touch.

dimension

Contributor 2 Touch Type

string

The type of the touch.

dimension

Contributor 3 Campaign

string

Campaign of the contributor.

dimension

Contributor 3 Media Source

string

Media Source of the contributor.

dimension

Contributor 3 Partner

string

Agency or PMD - always converted to lowercase.

dimension

Contributor 3 Touch Time

string

The time of the touch.

dimension

Contributor 3 Touch Type

string

The type of the touch.

dimension

Conversion Rate

float

Number of conversions divided by the total number of visitors.

metric

Cost Currency

string

Currency of the cost .

dimension

Cost Model

string

CPC / CPI / CPM / Other.

dimension

Cost Value

currency

Cost in original currency.

dimension

Country

string

Country.

dimension

Country Code

string

Country Code.

dimension

Customer User ID

string

Customer user ID as set by the developer. This is used as the user identifier in the advertiser's system.

dimension

DMA

string

Designated Market Area - regions are the geographic areas in the US where local television viewing is measured by the Nielsen company.

dimension

Date

date

Date.

dimension

Device Type

string

Commercial model name of the device.

dimension

Event Name

string

Filter the raw in-app events report data to include only a specific event.

dimension

Event Revenue

currency

The amount or revenue according to the Event Revenue Currency.

metric

Event Revenue Currency

string

The Event Revenue Currency as reported to the AppsFlyer SDK.

dimension

Event Revenue USD

currency

The amount of revenue in USD or in preferred currency configurable under App Settings.

metric

Event Source

string

The source of the event - either SDK or S2S.

dimension

Event Time

datetime

The time of the event happened.

dimension

Event Value

string

The value of the event.

dimension

HTTP Referrer

string

Identifies the address of the webpage that linked to the AppsFlyer click URL.

dimension

IDFA

string

For iOS - Device IDFA.

dimension

IDFV

string

App level identifier for a particular vendor.

dimension

IMEI

string

Device IMEI for Android and iOS.

dimension

IP

string

IP address.

dimension

Impressions

long

Number of impressions.

metric

Install Time

datetime

Time of the first launch after the installation took place. Format mm/dd/yyyy hh:mm:ss PM/AM.

dimension

Installs

long

Number of installs.

metric

Is Primary Attribution

string

During a re-engagement window we can attribute to either the original media source (prior to the re-engagement) or to the re-engagement media source. While the event is within the re-engagement window the original media source will not be the primary attribution. Outside of the re-engagement window it will be the primary attribution.

dimension

Is Receipt Validated

string

true/false/null when implemented in the SDK empty otherwise

dimension

Is Retargeting

string

TRUE / FALSE

dimension

Keywords

string

Received from Partner Integration.

dimension

Language

string

Device language.

dimension

Loyal Users

long

Number of Loyal users.

metric

Loyal Users/Installs

float

Number of Loyal users devided by installs.

metric

Media Source

string

Regular networks (excluding FB etc.) will appear on the link.

dimension

Media Source (pid)

string

Supply the name of a single media source as it appears on AppsFlyer's dashboard.

dimension

OS Version

string

Operation System version.

dimension

Operator

string

Operator name.

dimension

Original URL

string

Click/Impression URL.

dimension

Partner

string

Agency or PMD.

dimension

Platform

string

iOS / Android / Windows Mobile

dimension

Postal Code

string

Based on IP of the SDK.

dimension

ROI

float

The ratio of the money gained or lost relative to the amount of the money invested.

metric

Reengagement Window

string

The re-engagement attribution window is the number of days in which an event can be attributed to a retargeting campaign

dimension

Region

string

Based on IP from the SDK.

dimension

Retargeting Conversion Type

string

Re-engagement / Re-attribution

dimension

SDK Version

string

Version of the SDK.

dimension

Sessions

long

A launch of an app. Can be counted based on SDK launches or in some cases, based on other logic defined by the app owner.

metric

Site ID

string

Publisher ID.

dimension

State

string

Based on IP from the SDK.

dimension

Sub Param 1

string

Optional custom parameter defined by the advertiser.

dimension

Sub Param 2

string

Optional custom parameter defined by the advertiser.

dimension

Sub Param 3

string

Optional custom parameter defined by the advertiser.

dimension

Sub Param 4

string

Optional custom parameter defined by the advertiser.

dimension

Sub Param 5

string

Optional custom parameter defined by the advertiser.

dimension

Sub Site ID

string

Sub-publisher ID.

dimension

Total Cost

currency

The sum of all costs.

metric

Total Revenue

currency

Total revenue for organic and non-organic in-app events.

metric

User Agent

string

The user agent for the URL.

dimension

User App

string

Uthe user of the App.

dimension

WIFI

string

TRUE / FALSE

dimension

app management (Event counter)

long

The number of app's event counter.

metric

app management (Sales in USD)

currency

The amout of app's sales in USD.

metric

app management (Unique users)

long

The number of app's unique users.

metric

register (Event counter)

long

The number of register's event counter.

metric

register (Sales in USD)

currency

The amout of register's sales in USD.

metric

register (Unique users)

long

The number of register's unique users.

metric

signin (Event counter)

long

The number of signin's event counter.

metric

signin (Sales in USD)

currency

The amout of signin's sales in USD.

metric

signin (Unique users)

long

The number of signin's unique users.

metric

users who cv searched (Event counter)

long

The number of users who cv searched event counter.

metric

users who cv searched (Sales in USD)

currency

The amout of users who cv searched sales in USD.

metric

users who cv searched (Unique users)

long

The number of users who cv searched unique users.

metric