Collecting data from Google Campaign Manager 360

Follow this guide to collect data from Google Campaign Manager 360 and preview the data.

Understanding datastreams and authorizations

When you connect to Google Campaign Manager 360 through Adverity, you authorize Adverity to access your account. Adverity stores this authorization information in an authorization, and stores the data collection configuration in a datastream.

You can create several datastreams using the same authorization. The datastreams collect information from the same source, with the same login credentials, with different configurations.

Limitations

Collecting data from Google Campaign Manager 360 comes with the following limitations:

You can only collect data on the fields and reports made available to you within the Google Campaign Manager 360 user interface. For more information on user permissions in Google Campaign Manager 360, see the Google documentation.

Creating a datastream using Google Campaign Manager 360

Connecting to Google Campaign Manager 360

To connect to Google Campaign Manager 360, follow these steps:

1. Select the workspace you work with in Adverity and then, in the platform navigation menu, click Datastreams.

2. In the top right corner, click + Create datastream.

3. Search for and click Google Campaign Manager 360.

4. Choose one of the following options:

   • Click Setup a new authorization and set up the new authorization with your own login credentials.

   • Click Send an access request to ask someone else to set up the new authorization. In the Email field, enter the email address of the person you want to ask to authorize the new authorization.

   • If you already have an authorization to Google Campaign Manager 360, choose an existing authorization.

5. Click Next.

6. In Set up or edit Advertisers, choose one of the following options:

   • Choose Grant access to all Advertisers, including those created in the future to allow Adverity to access all existing Advertisers and all Advertisers created in the future.

   • Choose Select specific Advertisers to which you want to grant access to determine the specific Advertisers that you want Adverity to access. Adverity will not automatically have access to Advertisers created in the future. You will need to grant Adverity access to Advertisers created in the future.

7. Click Next.

Choosing what data to collect

To choose what data to collect and customize the Google Campaign Manager 360 datastream configuration, follow these steps:

1. Click Custom configuration.

2. Click Next.

3. (Optional) Rename your datastream.

4. In Profiles and Advertiser Filter, select the profiles and advertisers for which to collect data. If you do not select any items in a drop-down list, Adverity collects data for all items in the drop-down list.

5. In Report type, select the type of data to collect from Google Campaign Manager 360. The selected report type determines the additional fields to populate. For more information, see Google Campaign Manager 360 connector reference. In this example, select Standard.

6. In Dimensions and Metrics, change the list of fields that you want to see in your data extract.

7. Click Next.

Choosing where to transfer your data

To choose where to transfer your data, follow these steps:

1. To assign destinations to your datastream, select their checkboxes. For more information on destinations and their configuration settings, see Introduction to transferring data.

2. Click Next.

Collecting initial data

To collect the initial data, follow these steps:

1. Choose the time period for which data is collected.

2. Click Run fetch.

Previewing data collected from Google Campaign Manager 360

The fetch collects data from Google Campaign Manager 360 which takes some time. The Overview page of the newly created datastream is now displayed. To preview the collected data, follow these steps:

1. In the All tasks tab, find the task at the top of the list, and click Show extracts.

2. Click the top hyperlink.

3. The data extract is displayed in a table containing the data that you have fetched.

What’s next?

After collecting data from Google Campaign Manager 360, harmonize your data so that it conforms with Adverity's unified naming and formatting conventions.